Shirakawa City, Fukushima Prefecture
Watanabe Takaaki, 14th-generation owner of Shirakawa Daruma Souhonpo
Boasting a history of around 300 years, Shirakawa Daruma has been loved by people of all generations. With the changes in people's lifestyles in recent times, traditional culture itself is on the verge of disappearing. But to create new value in the daruma doll industry, Mr. Watanabe developed products in collaboration with a fashion brand and products with original designs. He has also entered the entertainment industry in his continued effort to take on a variety of challenges.
This program will focus on Mr. Watanabe's struggles, caught between tradition and innovation.
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