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ホーム > People who are building Fukushima > Youths in Fukushima > Seeds of Hope: The Challenges of the Younger Generation Watanabe Takaaki, 14th-generation owner of Shirakawa Daruma Souhonpo

Seeds of Hope: The Challenges of the Younger Generation Watanabe Takaaki, 14th-generation owner of Shirakawa Daruma Souhonpo

掲載日:2019年3月4日更新

Shirakawa City, Fukushima Prefecture
Watanabe Takaaki, 14th-generation owner of Shirakawa Daruma Souhonpo

Boasting a history of around 300 years, Shirakawa Daruma has been loved by people of all generations. With the changes in people's lifestyles in recent times, traditional culture itself is on the verge of disappearing. But to create new value in the daruma doll industry, Mr. Watanabe developed products in collaboration with a fashion brand and products with original designs. He has also entered the entertainment industry in his continued effort to take on a variety of challenges.

This program will focus on Mr. Watanabe's struggles, caught between tradition and innovation.

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